Timeless style, authenticity and freedom of expression are the core values of Ray-Ban, a leader in sun and prescription eyewear for generations. Since the introduction of the iconic Aviator model created for the aviators of the United States Army, Ray-Ban has been at the forefront of cultural change, becoming a symbol of self-expression, worn by celebrities and public figures all around the world. The lifestyle brand joined the Luxottica Group in 1999 after which Ray-Ban accelerated its growth.
RAY-BAN Glasses In London
Founded in 1936 by the Bausch and Lomb Company in Rochester, New York, Ray-Ban is an iconic eyewear brand, integral to classic Americana and retro style. The company’s sunglasses have graced some of the most famous faces of the past 100 years, from mirrored aviators on General Douglas Macarthur (incidentally, the first mirrored sunglasses ever put into production) to black Wayfarers on the Blues Brothers to the brand’s classic Aviators on practically everyone in the movie Top Gun.
Gaining popularity, thanks to famous faces like Marilyn Monroe, James Dean, Andy Warhol, Bob Dylan, The Beatles, and JFK, Wayfarers had become a bona fide classic with hipsters, squares, teenyboppers and beatniks alike by the 1960s.
Well, fads may come and go, but true classics never go out of style, and come the mid-2000s, vintage fashion was sweeping the high street and the catwalk. As a growing number of celebs and music artists were seen stepping out in vintage Ray-Bans.
Quick to capitalise, Ray-Ban relaunched their original patented Wayfarer design in 2007, this time expanding the colour palette. Selfridges reported sales were up 231% over 2006, and the brand’s success ushered in a late-noughties vintage eyewear revival. Still a firm A-list and public favourite and as the brand’s history shows – quality and classic style always wins.